Hello, I'm Maura.

Experienced creative leader with a keen eye for design and a drive for collaborative excellence. Proven expertise in creative strategy, art direction, branding, integrated marketing, interactive design, messaging, and content creation. Passionate about enhancing user experience, elevating brands, and forging genuine connections.

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Maura McGrath

CREATIVE DIRECTION | GRAPHIC DESIGN | UXC

Phone:

440.454.9692

Email:

hello@mauradesign.com

Location:

Cleveland, OH

EXPERIENCE

2019–2022 (3 yrs, 2 months)

HomeTown Ticketing

Hybrid – Westlake, OH and Remote

CREATIVE DIRECTOR

Provided strategic direction for the vision, implementation, and management of the HomeTown Ticketing brand, a rapidly growing digital ticketing company serving K12 schools, districts, state associations, colleges, and athletic conferences nationwide. Played a pivotal role in contributing to the company's significant growth over three years, scaling from less than 100 clients to over 10,000, due in part to our effective marketing campaigns and strategic creative initiatives.

Managed and led the Creative department, including Graphic Designers, UX Designers, Web Designer, and Copywriter, in a fast-paced environment
Fostered a collaborative and supportive environment, resulting in highly motivated, productive, and cohesive teams with positive morale and improved communication between departments
Developed and executed integrated marketing campaigns to support the B2C HomeTown Fan App launch in August 2021, resulting in over 200k downloads in the first 3 months and more than 1 million users to date
Designed HomeTown Ticketing logo and company slogan “Fast Scans. Happy Fans.”
Implemented brand identity and standards across integrated marketing efforts and company materials, including website, social media channels, content creation (i.e., blog, videos), advertising, presentations, templates, product, support, office, trade show display, apparel, swag, and client deliverables
Built organizational awareness, promoted events, drove adoption, and increased sales through creative and marketing strategies
Established the HomeTown blog and published over 25 posts in 2022
Launched projects to support ventures to expand business to new verticals, such as Fairs and Festivals and Performing Arts
Created and maintained internal asset and resource libraries and directories
Participated in scrum ceremonies, advocated for UX value and process improvement, and initiated the creation of a design system

2014–2019 (4 years, 10 months)

Home Team Marketing (HTM)

Rye Brook, NY and Cleveland, OH

CREATIVE DIRECTOR

Founded in 2001, Home Team Marketing (HTM) generated over $50 million for high schools through facilitating sponsorship and advertising campaigns with national brands. As Creative Director, I oversaw the design, development, execution, and management of the Home Team Marketing brand, including marketing collateral, website, social media channels, and advertising. Additionally, I provided full creative services to our clients, working end-to-end directly with brands, schools, and state associations on custom creative including both traditional and digital marketing elements.

Note: HTM was purchased by a private equity firm in January 2014, instilling new leadership and company restructuring.

I was asked to relocate to the New York office to work directly with CSO/COO and focus on corporate identity, rebranding, messaging, website redesign, and integrated marketing
After spending a year in New York, I relocated back to the Cleveland office to implement new branding across
all media channels
In 2015, HTM partnered with Eventbrite, the world’s leading ticketing and event technology platform to form "TicketRoar powered by Eventbrite" – a complete campus-wide ticketing and registration solution for schools. I designed and executed all branding and marketing initiatives for TicketRoar, driving significant growth and adoption of the ticketing platform, and resulting in Eventbrite extending their partnership contract with TicketRoar through 2024.

2005–2014 (8 years, 11 months)

Home Team Marketing (HTM)

Cleveland, OH

SENIOR DESIGNER and PRODUCTION ARTIST

Primarily served as a one-person marketing department fulfilling all design, branding, advertising, and production needs for the company and clients
Provided design and production services for many corporate clients, high schools, and state high school athletic associations including logo design, posters, print and digital ads, brochures, newsletters, promo-cards, scoreboard graphics, branded giveaway items, and signage