Maura McGrath

Provided strategic direction for the vision, implementation, and management of the HomeTown Ticketing brand, a rapidly growing digital ticketing company serving K12 schools, districts, state associations, colleges, and athletic conferences nationwide. Played a pivotal role in contributing to the company's significant growth over three years, scaling from less than 100 clients to over 10,000, due in part to our effective marketing campaigns and strategic creative initiatives.

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• Managed and led the Creative department, including Graphic Designers, UX Designers, Web Designer, and Copywriter, in a fast-paced environment

• Fostered a collaborative and supportive environment, resulting in highly motivated, productive, and cohesive teams with positive morale and improved communication between departments

• Developed and executed integrated marketing campaigns to support the B2C HomeTown Fan App launch in August 2021, resulting in over 200k downloads in the first 3 months and more than 1 million users to date

• Designed HomeTown Ticketing logo and company slogan “Fast Scans. Happy Fans.”

• Implemented brand identity and standards across integrated marketing efforts and company materials, including website, social media channels, content creation (i.e., blog, videos), advertising, presentations, templates, product, support, office, trade show display, apparel, swag, and client deliverables

• Built organizational awareness, promoted events, drove adoption, and increased sales through creative and marketing strategies

• Established the HomeTown blog and published over 25 posts in 2022

• Launched projects to support ventures to expand business to new verticals, such as Fairs and Festivals and Performing Arts

• Created and maintained internal asset and resource libraries and directories

• Participated in scrum ceremonies, advocated for UX value and process improvement, and initiated the creation of a design system